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adrw // Andrew Alexander


Experience, Experience(Work), Projects, Skill(Javascript ES5/ES6/ES7), Skill(HTML), Skill(Sass), Skill(Material-Design), Skill(Optimizely), Skill(Sales-Copy)1 min read

As Summer '15 Growth Intern, I got to work on three awesome projects on one of the most popular video streaming apps for Chromecast.

I lead customer support for Videostream's then over 1.2 million customers (now close to 2 million!!). That meant resolving 2,148 email support tickets over 4 months and writing close to 90 canned responses so I could do my job more efficiently

With in depth customer knowledge and feedback, I could confidently redesign the Videostream websiteto focus on the benefits that actually resonated with customers. The new website I developed beat split tests across the board and on certain metrics had up to 32% better download conversion rates than the old website.

The new website also got more users to come back to Videostream leading to a 12% increase in weekly active users that has remained since (not a one time boost)!

New Premium Flow: Plans, Payment Selection, & Features.

I worked on a new Premium flow in the app which makes upgrading to new features significantly easier for customers. I built the flow from scratch using HTML/Sass, Javascript, and integrations with Stripe, Paypal, and Google OAuth APIs. It's beating the original Premium flow in initial revenue split tests.

Read how I helped Videostream increase downloads 32% (+ before/after screenshots!!).

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