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adrw // Andrew Alexander

Teknically & Webplio

Experience, Experience(Work), Projects, Skill(Google-Analytics), Skill(HTML), Skill(CSS), Skill(Optimizely), Pitch, Skill(Sales-Copy), Skill(Video-Production)4 min read

Brandon Chow and I founded Teknically in October 2013 and over the next 13 months had a remarkable journey.

Our product, Webplio, was a dashboard that simplified Google Analytics data for non-techy users. With different scoring algorithms, we could simplify data to base 100 scores and Siri-like natural language insights. With Webplio, anybody could understand their Google Analytics.

We thrived in Laurier Launchpad, won over $65,000 in national competitions and grants, hired brilliant University of Waterloo co-op students, was part of Google for Entrepreneurs Batch 2, and interviewed at Y Combinator.

We did hundreds of customer interviews to find the pain points small business owners have in understanding Google Analytics. We pioneered machine learning math techniques that let us pull insights from complex Google Analytics data sets.

The full story is covered over two posts (1, 2). Since going back to study computer science at University of Waterloo, I've continued to blog about what we learned with Teknically, share new books I've been reading, and my advice for other new founders.

Below is some promotional media from Teknically, Webplio, two of our winning pitches in competitions, and our mentions in national and tech press.


Canada Business Model $25,000 Winning Pitch

March 15, 2014. Dalhousie University, Halifax, Nova Scotia.

International Business Model Semi-Finalist Pitch

May 2, 2014. Utah Valley Convention Center in Provo, Utah.

Google for Entrepreneurs Cohort 2 Alumnus

Google for Entrepreneurs Cohort 2, Sept 2014

Webplio Demo


Our debut in the Globe & Mail.

To learn more, check out the 4-part Teknically series on my blog: 1, 2, 3, 4

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